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Mediakit & PR

This post is also available in: Englisch

Diese Webseite ist seit 2010 online und hat sich mittlerweile als wichtiges Ressource für Individualreisende aus dem deutschen und englischen Sprachraum etabliert. Seit September 2012 bin ich selbstständig, eines meiner Standbeine ist diese Online-Magazin mit Fokus auf Reiseführer, praktische Tipps, Videos und Fotos.

Seit 2016 habe ich zudem ein eigenes, 2 wöchiges TV Format namens „Globetrotter“ auf DW TV, welches in 3 Sprachen weltweit ausgestrahlt wird. Als Freelancer bin ich im Bereich Social Media, Video und Online Marketing von Hamburg aus tätig – mehr dazu finden Sie auf dieser Seite.

Zahlen: Webseite

Für die bestmögliche User Experience & Performance setze ich neben hochperformanten Servern ein Content Delivery Network ein, damit erfolgt eine schnellere Auslieferung der Seite (Load Balancing, Caching, minimale Ladezeiten). Mein Angebot setzt auf Responsive Design und ist für alle Geräte optimiert.
Ich lege einen starken Fokus auf optimale User Experience, daher folgen alle Inhalte auf meiner Website einer klaren Content Strategie. Die Informationsarchitektur wird dabei ständig erweitert und angepasst.

  • Pageviews/month: > 90.000
  • Unique Visitors/monat: > 70.000
  • Domain Authority: 39
  • referenziert von Wikipedia
  • > 50% Mobile Nutzer durch responsive design

Zahlen: Social Media

Um die Marke Back-Packer.org habe ich über die Zeit eine große internationale Community aufgebaut – so ist es mir möglich direkt mit meinen Lesern zu interagieren und eine enge Bindung zu gewährleisten.

Instagram Engagement through likes (source: statigram)

Instagram Engagement through likes (source: statigram)

  • Twitter Follower: 14.000
  • Facebook Fans: 8.400
  • Instagram Fans: 13.500
  • YouTube Subscribers: 14.000
  • YouTube Views / month: 120.000


Auf Basis von Google Analytics, YouTube und Facebook ist es mir möglich folgende grobe Einschätzung zu geben:

  • Alter: 20-40
  • hohe Social Media Affinität
  • Fokus auf individuelles, aktives Reisen
  • Style: moderne Hostels & Hotels, Outdoor Erlebnisse
  • Herkunft: Deutschland (50%), UK, USA, Canada, Australia

Recent projects & References

See what recent partners, customers and of course my readers have to say to get a better idea of my work.

Euro 2012 for VisitDenmark & DBU
I went on a Blogtrip to the European Football Championship in Lviv, Ukraine for one week. Beside watching football matches i produced Videoblogs with the danish Blogger Tobias to capture the atmosphere.
We were invited by VisitDenmark (danish tourism board) & DBU (danish football Association) to the danish Camp and made some funny challenges to prepare for the match between Denmark and Germany.

„…Steve Hänisch has during the European Football Championship 2012 conceptualized, planned and executed an impressive video-blogging and social media campaign for VisitDenmark, Germany.

Besides being a joy and great fun to work with, Steve is a take-charge person who is able to present creative ideas, involve and inspire his surrounding to take part and is very professional. He has successfully developed several video- and blog post for the campaing that have resulted in increased interest from our German, Danish as well as foreign football fans. Moreover he has been able to spread the message of the campaign through his well-established twitter-, blog- as well as facebook channels and on top integrated the press as well. I found Steve to be reliable, goal-oriented person and brings in a broad range of skills, which can leverage each campaign or project.

I enthusiastically recommend Steve – he is willing to go beyond what is required to make a campaign a success….“
(Anh Thi Van Nguyen, Marketing VisitDenmark)

Marketing Video for German IA Summit 2012
I was invited by the organizers of the german Information Architecture summit to Essen for creating a marketing video about the conference.

„… I had the pleasure to work with Steve on several projects. He was always very professional and his deliverables of high quality. His videos have been exactly what we were looking for to sum up our conference in a short and dynamic way – moreover the communication was great and straight to the point.
I am looking forward to work with him again soon! …“
(Jan Jursa, Co-Founder German IA Summit)

Travel Videos about Portugal, VisitPortugal & VisitPorto
I went to Portugal for the TBU conference, after the conference i was invited for a trip to the north of Portugal by VisitPortugal. In Porto as well as on the trip i produced travel videos which are published as part of my europe travel video series.

„… Thank you for your kind words! It was a great pleasure to welcome you in Porto. Your video is great, it really helps a lot promoting Porto and the North in different prespectives. …“
(Rui Borges, VisitPorto)

Comments of Readers
Of course my audience is what it is all about here and the other channels of back-packer.org – so let me line out some of the comments:

„… This is an awesome post and I would want to explore Berlin in this way. When I get to Berlin myself, I hope to see these :) …“
(Wends on 7 free things to do in Berlin)

„… Your travel experience encouraged me to find a new life style. Thanks :) …“
(Xin on Tobias: World Traveler since 3 years – a travel documentary)

„… Thanks for all the advice. I’ll be there in a few weeks! …“
(Arianwen on Backpacking Chile: Things to do in the Atacama Desert)

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